1. Understand consumer insights and meet their needs with safe, effective and world- class products.
  2. Integrate our dealers, distributors, retailers, suppliers and JV partners into the Birang Family.
  3. Recruit, develop, motivate and retain the best talent with-in the country, recruit if needed from abroad and provide them a challenging and demanding environment.
  4. Foster a strong emotive feeling of oneness and ownership with the company.
  5. Emerge as a model corporate institution and contribute effectively towards the upliftment of Nepalese society and the country at large.
  6. Push for innovation and creativity.


To establish a corporate and/or conglomerate relationship with companies who have interest in expanding their reach in the Nepalese market and to eventually achieve the coveted position amongst the leading companies (Global Growth Company) in South East Asia.