1. Understand consumer insights and meet their needs with safe, effective and world- class products.
  2. Integrate our dealers, distributors, retailers, suppliers and JV partners into the Birang Family.
  3. Recruit, develop, motivate and retain the best talent with-in the country, recruit if needed from abroad and provide them a challenging and demanding environment.
  4. Foster a strong emotive feeling of oneness and ownership with the company.
  5. Emerge as a model corporate institution and contribute effectively towards the upliftment of Nepalese society and the country at large.
  6. Push for innovation and creativity.