- Understand consumer insights and meet their needs with safe, effective and world- class products.
- Integrate our dealers, distributors, retailers, suppliers and JV partners into the Birang Family.
- Recruit, develop, motivate and retain the best talent with-in the country, recruit if needed from abroad and provide them a challenging and demanding environment.
- Foster a strong emotive feeling of oneness and ownership with the company.
- Emerge as a model corporate institution and contribute effectively towards the upliftment of Nepalese society and the country at large.
- Push for innovation and creativity.